01 Who We Are and Scope

APEX pro series is responsible for the personal information described in this policy. In this policy, “APEX,” “we,” “us” and “our” mean APEX pro series, and the “Site” means apexproseries.com.

This policy applies to customers and visitors in Canada and the United States. It covers information collected through the Site, our Shopify store, order fulfillment and customer-support communications. It does not apply to third-party websites or services that have their own privacy policies.

02 Information We Collect

The information we collect depends on how you interact with APEX.

We collect information directly from you, automatically through the Site, and from service providers that help us operate our store, such as Shopify, payment processors, shipping carriers and Google Analytics.

03 How We Use Information

We use personal information to:

• process payments, fulfill orders and arrange delivery;
• send order confirmations, shipping updates and service communications;
• provide customer support and administer returns, exchanges and refunds;
• operate, secure, troubleshoot and improve the Site;
• understand Site performance and customer interactions through analytics;
• detect and prevent fraud, misuse and security incidents;
• send marketing communications when you have requested or agreed to receive them; and
• meet our legal, tax, accounting and regulatory obligations.

We limit collection and use to purposes that a reasonable person would consider appropriate in the circumstances.

04 Cookies and Google Analytics

The Site uses cookies and similar technologies needed for storefront operation, security, checkout, preferences and analytics. Cookies are small files stored on your browser or device. Some cookies operate only during a browsing session; others remain until they expire or you delete them.

We use Google Analytics to understand how visitors find and use the Site, identify general usage trends and improve Site performance. Google Analytics may collect information such as device and browser details, approximate location derived from an IP address, referring pages, pages viewed and Site events.

You can manage cookies through your browser settings and, when displayed, the Site’s privacy or cookie controls. Blocking necessary cookies may prevent some Site or checkout features from working correctly. You may also use the Google Analytics Opt-out Browser Add-on. Learn more about how Google uses information from sites that use its services.

Where required, we request consent before using non-essential analytics technologies. We also honour browser-based opt-out preference signals, such as Global Privacy Control, where applicable and supported by our commerce platform.

05 When We Disclose Information

We disclose personal information only as reasonably necessary for the purposes described in this policy, including to:

• Shopify, which powers our online store and checkout;
• payment processors, which authorize and process payments;
• shipping and fulfillment providers, which deliver orders and provide tracking;
• technology, security and support providers, which help us operate and protect the Site;
• Google Analytics, which provides Site measurement and analytics; and
• legal or regulatory authorities, when disclosure is required by law or reasonably necessary to protect APEX, our customers or others.

These providers may use personal information only for the services they provide to us, subject to their contracts, applicable law and their own privacy obligations. You can review Shopify’s consumer privacy policy.

If APEX is involved in a merger, financing, reorganization, sale of assets or similar business transaction, information may be disclosed as part of that transaction, subject to appropriate confidentiality and legal requirements.

06 Processing Outside Canada

APEX is based in Alberta, Canada. Some service providers may process or store personal information in Canada, the United States or other countries where they operate. Information processed outside your province, state or country may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement or regulatory authorities there.

We select established service providers and use contractual, administrative and technical safeguards appropriate to the nature of the information and the services provided.

07 Consent and Your Choices

We obtain consent where required by law. Depending on the circumstances, consent may be express or implied. You may withdraw consent to future collection, use or disclosure by contacting us, subject to reasonable notice and legal or contractual restrictions. Withdrawing consent may affect our ability to provide a product or service you request.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the message or contacting us. You will still receive necessary service messages about orders, returns, security or changes affecting your account or transactions.

APEX does not purchase marketing lists, sell personal information for monetary consideration, or knowingly use personal information for cross-context behavioural advertising. Some U.S. privacy laws define “sale,” “sharing” and “targeted advertising” broadly. Where applicable, you may use any Privacy Choices link displayed on the Site or contact us to exercise an opt-out right.

08 Retention and Security

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, provide products and support, maintain business and transaction records, resolve disputes, prevent fraud and meet legal, tax and accounting obligations. When information is no longer required, we delete, anonymize or securely dispose of it, subject to backup and legal-retention requirements.

We use administrative, technical and physical safeguards appropriate to the sensitivity of the information. These measures include limiting access, using established commerce and payment providers, and applying reasonable security controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

09 Your Privacy Rights

Canada

Subject to applicable law, you may request access to personal information we hold about you, ask us to correct inaccurate or incomplete information, withdraw consent, or ask questions about our privacy practices. We may need to verify your identity before responding and may retain information where required or permitted by law.

United States

Depending on your state of residence and whether the relevant law applies to APEX, you may have rights to know or access personal information, correct inaccuracies, request deletion, obtain a portable copy, or opt out of certain sales, sharing, targeted advertising or profiling. You may also have the right to appeal a decision and to exercise your rights without unlawful discrimination.

To make a request, email info@apexproseries.com with the subject “Privacy Request.” Please describe your request and the email address associated with your order or communication. We will use the information only to verify and respond to your request. An authorized agent may submit a request where permitted by law, but we may require proof of authority and identity.

10 Children’s Privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.

11 Changes to This Policy

We may update this policy to reflect changes to our practices, services, technology or legal obligations. The “Last updated” date at the top shows when the policy was most recently revised. If a change materially affects how we handle personal information, we will provide additional notice where required by law.

12 Contact and Complaints

Questions, requests and complaints may be directed to:

We will review privacy complaints and respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta. U.S. residents may also contact the appropriate state regulator where applicable.